Kanye West Premieres His New Song “New Slaves” On Buildings Across The Globe

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Kanye West is truly one of a kind, especially in hip-hop.  We all know he probably has the biggest ego in the world of entertainment but sometimes it is hard to blame him. Despite his arrogant ways and how he carries himself in the public eye, the man has a damn-near flawless music catalog. I consider him to be a musical genius and easily one of the best rappers of all-time.

On his new song “New Slaves” Kanye goes against the grain of what is popular in hip-hop today and discusses real issues of the present and the past. He opens the song by saying “my momma was raised in an era when clean water was only served to the fairer skin“, in this line Kanye is talking about segregation during the Civil Rights Movement in the 1960s.

What I loved most about this song is how Kanye is basically calling out rappers (including himself) who celebrate material things like diamond chains, fur coats, and Maybachs in their music. I feel like he is pointing out how hip-hop is becoming free advertisement for this big brands but in the same breath he is admitting to knowing this and is refusing to change.

Kanye did phenomenal job with the production on this song, as he incorporated what sound like African drums to further emphasize the concept of “new slaves”. It is not common for an artist of Kanye’s notoriety, especially in hip-hop, to speak on such issues and debut them in such a rebellious way. This song and the way Kanye debuted it just feels like a huge middle-finger to the entertainment industry. I love it.

But nothing about this song has me more excited than the possibility of Kanye performing it tonight on SNL.

Wrigley Field (Chicago, IL)
5th Avenue Prada Store (New York, NY)
Royal Ontario Museum (Toronto, Ontario, Canada)
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